Keyway launches survey on AI maturity in real estate

Keyway and The Appraisal have launched an industry survey to find out what helps real estate firms move from AI pilots to enterprise-wide deployment. The effort follows earlier findings that many firms are testing AI, but few have the data, trust and integration needed to scale it across operations.

Why it matters: - Real estate firms are still early in the shift from AI experimentation to enterprise use. - The new survey is designed to identify what separates firms that can scale AI across daily operations from firms stuck in isolated pilots. - The findings could help operators, lenders and investors benchmark where AI adoption is working and where deployment is still blocked.

What happened: - Keyway, in partnership with The Appraisal, launched a new industry survey called AI Maturity in Real Estate. - The survey looks at how real estate firms are moving from AI experimentation to enterprise-wide deployment. - The survey is open to professionals in acquisitions, lending, asset management, finance, legal, property management and executive leadership. - Participation is confidential and takes about 5 to 10 minutes. - Respondents will receive the final report with key findings and actionable insights.

The details: - The survey builds on The State of AI Adoption in Real Estate Survey Report, published earlier this year. - That earlier report surveyed more than 150 U.S. real estate professionals. - The report found that 45% of firms were actively running AI pilots. - Only 9% of firms had reached enterprise-wide deployment. - Just 8% of firms said their data infrastructure was fully prepared to support AI at scale. - Trust, data readiness and system integration were the main barriers to broader adoption. - More than half of firms expected to significantly increase AI investment over the next two years. - The new survey will examine where AI is being deployed, which workflows and business functions are seeing the most adoption, which models firms are using and what separates organizations that are scaling AI across the business. - More information is available through the survey link.

Between the lines: - The industry appears to be moving past curiosity and into execution, but operational readiness remains uneven. - The focus on maturity suggests AI adoption is now a management and infrastructure issue, not just a technology test. - The earlier results point to a gap between enthusiasm for AI and the systems needed to use it reliably at scale.

What's next: - Keyway and The Appraisal will use survey responses to produce a final report with findings and practical guidance. - The report is expected to show where real estate firms are making progress and what still slows enterprise deployment. - Firms that participate will be able to compare their own AI readiness against broader industry trends.