WAV Group sees surging demand for real estate AI training

WAV Group says demand is rising for hands-on AI education across real estate, with agents, brokers, MLSs and associations seeking practical training over AI hype. The company says the shift reflects a wider push to build everyday AI skills as industry interest grows and adoption gaps remain. Why it matters: - Real estate organizations are looking for practical AI training that can improve daily work without adding risk or hype. - The demand signals a broader industry shift from curiosity about AI to a need for usable skills, especially for agents, brokers and MLS teams. - WAV Group’s programs are aimed at helping real estate professionals use safer, business-grade AI tools for client service and operations. What happened: - WAV Group says demand has increased for its AI education programs among real estate agents, brokers, MLSs and associations. - The programs are led by Kevin Hawkins, a WAV Group partner known in the industry as The REAL AI Guy. - Hawkins’ training draws from his book, The REAL AI Guide for Real Estate Agents , and his weekly REAL AI newsletter. - The company offers sessions including the 7-Day AI Challenge, 5 AI Skills Every Agent Must Master Now, 5 AI Skills Every MLS Professional Must Master Now, AI Without the Hype: The Best Ways to Use AI in Real Estate Today, AI Dos, Don’ts and Don’t You DARE!, and Stop Researching. Start Asking: How NotebookLM Turns Every Transaction Into a Chatbot. The details: - Hawkins says real estate professionals need step-by-step training on the best and safest ways to use AI in everyday work. - Hawkins said agents, brokers and MLS professionals should move away from free AI tools and toward business-grade AI tools. - WAV Group says its programs are designed for agents, brokers, MLS staff and leadership. - The training covers practical use cases meant to help real estate professionals save time and deliver more value to clients. - The National Association of Realtors says nearly one in three agents have not used AI in the last 12 months. - WAV Group multiple listing industry research found 70% of agents are very or extremely interested in AI training from their MLS. - Hawkins presented two workshops at REALTOR QUEST in Toronto, where the sessions were standing room only. - REALTOR QUEST is described as the largest residential Realtor convention in North America, with more than 13,000 attendees. - Toronto-based Royal LePage Signature Realty broker Jeff Goldenberg called one session “one of the best sessions that I have attended at REALTOR QUEST in years.” - Hawkins also received praise after a 7-Day AI Challenge for Stellar MLS, one of the largest MLSs in the U.S. - Coldwell Banker Real Estate broker associate and appraiser Irene C. Bryan said the training was “incredibly helpful” and that she was already using what she learned. - Bryan said the training gave her “the tools and confidence” she needed to move forward on her own. - Bryan is 87 years old and has a master’s degree in business and finance. Between the lines: - The strong response suggests real estate groups want training that is specific, practical and tied to existing workflows. - WAV Group is positioning itself around implementation, not just AI awareness. - The use of MLS-led training also points to an industry where trusted intermediaries may play a central role in AI adoption. - Marilyn Wilson said the market is moving from AI curiosity to AI competency. What’s next: - WAV Group says its AI training calendar is filling up with MLS demand. - Wilson said Kevin Hawkins is booked through August and more than a dozen MLSs have already reached out. - Wilson expects fall dates to fill quickly. - WAV Group says its AI education programs are available for MLSs, associations, brokerages and other real estate organizations. - The programs can be customized for live Zoom classes or in-person sessions. - Training formats range from one-hour workshops to a full week of daily classes. - WAV Group also offers AI workshops for board leadership. - More information is available through WAV Group’s contact page . - WAV Group says its broader services include strategic consulting, research, communications, marketing, public relations and technology advisory work. - WAV Group says it serves MLSs, brokerages, technology companies, associations and other real estate organizations. The bottom line: - Real estate AI education is moving from a niche topic to a mainstream training priority, and WAV Group is seeing that demand turn into a packed schedule.